MOOSEVILLE MARKETING
BRANDING, BLOG WRITING, WEBSITE DEVELOPMENT, AD WRITING & DESIGN
Based in San Diego, Phoenix Ltd offers custom furniture for the hospitality market. Partnered with artisans from United States and Mexico, Phoenix makes furniture for hotels, restaurants, bars, and other public spaces all over the country.
This magazine campaign included two executions and ran in both traditional magazines and online publications.
This ad was created for one of the largest annual trade shows in the hospitality market, BITAC West in Coronado, California.
Blog Posts
Premier Hospitality International
Helped garner opposite editorial opportunities with Roma Publications for projects Phoenix, Ltd had completed.
Magazine Campaign
Trade Show Publications
Corporate Branding
Crafted copy for entire site including: About Page, Mission, Employee Bios, Product & Material Info.
Website Development &
Social Media Content Creation
From the "About Us" Page
Since 2008, we’ve tirelessly ironed out the wrinkles that go along with designing and making quality custom furniture so that your experience is seamless. With over 40 years of combined experience in the hospitality industry, whether you’re ordering in bulk or just a few signature pieces, our team has streamlined the process from design to manufacturing so that the only thing you have to worry about is where to put all your beautiful furniture.
SOCIAL MEDIA CONTENT CREATION
People Source is a staffing agency that specializes in providing light industrial workers, truck drivers, construction, and skilled trades talent. Based in Oklahoma City, they have offices in Oklahoma, Texas, Louisiana, Tennessee, and Arkansas.
Tasked to simplify and jazz up information-heavy job posts for social media, the challenge was to find the right blend of humor and empathy to break through the clutter.
The posts were successful and garnered more likes among candidates than previous posts. It also created excitement among People Source Staffing managers who would frequently request specialized posts for jobs in their individual markets.
Keeping consistency over messaging between markets was a key focus so that no matter where the job postings were seen, there was a unified voice that was distinctly People Source Staffing.
VIDEO PRODUCTION, WEB DESIGN, BRANDING, SCRIPT WRITING, SOCIAL MEDIA CONTENT
Nancy Morgan Real Estate
Nancy Morgan Real Estate Group is based in Oklahoma City and offers a personalized real estate experience from start to close and beyond.
'Meet Nan' - Corporate Branding, Script Writing, Video Production.
'First Time Home Buyer' - Corporate Branding, Script Writing, Video Production
This video was a team effort with the great Sonya Barrett.
Social Media Content
Nancy's goal with her social media posts was to establish herself as a friend and home expert that extends her service well beyond the initial buying or selling of the property. Her brand's image is that of a "Realtor for Life." Her brand is vibrant, energetic, and accepting. The social media content and the videos work in tandem to communicate a reliable and authentic champion for her clients.
Nancy wanted her videos to showcase one of her strongest assets, her current clients. 'Meet Nan' showcases her personality and highlights the home buying process. In 'First Time Home Buyers', current clients give advice and advocate for Nancy's expertise and qualifications as a realtor.
Video Scripting & Production
Social media content centered around offering helpful information to create a tone of a knowledgable and savvy realtor with a huge heart.
Corporate Branding
KiZE Concepts
Energy Bites
The goal of the campaign was to launch KiZE Concepts in the OKC market.
The copy was designed to create a conversational, everyday Joe appeal that communicated with high-energy and supportive candor to compliment the company's philanthropic and social interests.
The challenge was communicating about the product without using the term 'energy bar'. Since their launch, they've embraced the term but, at the time, they wanted none of it because of the negative perception their health-conscious target had of energy bars as an unhealthy fuel source.
Our Mission:
We love.
This is not marketing fluff to make us sound good. Actually, our marketing people told us not to use the word love, but we didn’t listen. This is how much we believe in love. Love motivates, inspires, guides, and unites us. It is at the core of everything we do.
Our Product:
We make the most versatile, balanced source of nutrition in the most simple and natural way possible so you have all the energy you need to live life to the fullest.
How?
We strip out the fillers and other stuff your body doesn’t need. If we can’t pronounce it, we won’t use it. We take it down to the basics so all you get is great tasting, balanced nutrition that works any way you need it to.
Ingredients:
Our ingredients are simple. Nothing fancy, just high quality, 100% natural, perfectly balanced nutrition that tastes great.
Bites:
You get nine, delicious bites. Snap off a bite for a tasty treat or to curb hunger cravings. Polish off a bit more for a pre or post workout boost. Or eat the whole thing as a meal. Use the bites any way you want, any time you want so you don’t miss a thing because you’re who we designed this product for.
Our Philosophy:
We believe the key to happiness is simple – balance. Balance begins with a healthy body. You get out what you put in. Proper nutrition helps us push ourselves to live better, do better, and be better every day.
FREELANCE JOURNALISM
Oklahoma Gazette
Researched, interviewed, and wrote a variety of news articles for the Oklahoma Gazette.
WEBSITE DESIGN - BJM Home Restoration & Repair
BJ Matthews is out of Oklahoma City. The owner, Bird, wanted their website to elevate the business from a run of the mill handyman to a more upscale design specialist for current and future clients.
Taking away the clutter with a sleek design, the site adds touches of glitz in the details. From the customized social media icons to crisp animation on the landing page, the site appeals both to the upscale clientele as well as those more down-to-earth home owners.
WEBSITE DESIGN
Fan of Fans
The Fan of Fans website is dedicated to all things fandom. It was used as a teaching tool for college students and was designed to help them understand how businesses and nonprofits use their websites in tandem with social media campaigns.
The goal of the site was to encourage interaction on social media and engagement on the website's blog and contest pages.
The landing page encourages engagement by asking the visitor to 'click into' the site.
The site comes with pages on the history of fandom, a contact page, a blog, and a mascot page to give visitors more engagement opportunities with the organization.
The About page was written using a supportive, energetic, and appreciative tone.
VIDEO PRODUCTION, SCRIPT WRITING, VIDEO EDITING, AUDIO, AND ON-CAMERA TALENT WORK
Mooseville USA - a Creative Portfolio
Mooseville USA was designed as a teaching tool to educate students about web design, content development, video and audio production, journalism, script writing, and communication.
Mooseville is a story told through news media about a fictional town nestled in the heart of America. I play the Mayor and every other character. The site includes blogs, videos, audio work, and is designed as a parody website.
The 'Meet Mooseville' campaign's goal was to entertain viewers while creating an identity of serious playfulness for the town's concept.
The Mooseville USA website is designed to encourage visitors to contribute content and to showcase a range of information, talent, and online entertainment opportunities for site visitors.
Mooseville's population increased with each new follow on its social media platforms. At its peak popularity, Mooseville had nearly 1,500 residents.
On-Camera Reel
All Mooseville USA videos were made with the help of the great Sonya Barrett.
"Put a Little Woo Hoo In Your Day" was the Big Idea that launched the lottery in Oklahoma. The campaign ran for several years and included numerous executions including the initial launch, educational benefit reinforcements, :10 and :15 teasers, and the launch of Powerball.
Oklahoma Lottery Commission
Script Writing
Gold Addy Winner
Art Direction on this campaign was done by someone else.
Radio Production
A writer's dream, radio scripting is equal parts challenging and rewarding. It's versatility is often underrated, but a well-executed and accurately-placed radio spot can be a powerful and cost-effective tool for any organization.
Gold Addy Winner
Bronze Addy Winner
AD WRITING & DESIGN
Neurosmith Toy Co.
Neurosmith creates educational toys that use a variety of learning techniques to teach children the basics of reading, writing, and math.
These ads were created for regional and national magazines.
Gold Addy Winner
Art Direction on this campaign was done by someone else.
Eskridge Lexus OKC Ad
Keeping the same voice across multiple print vehicles on the local level to enhance the larger national brand messaging is one of the biggest challenges of marketing in the auto industry. 'Bulls Fit For a China Shop' strives to keep a confident and upscale tone that's distinctly Lexus.
Art Direction on this ad completed by someone else.
Longer format writing for brochures, newsletters, website copy, and some print vehicles is a great way to reinforce brand tone across a variety of communication opportunities. This brochure for the Lexus GS launch focuses on delivering complicated and technical information in shorter, more visually appealing blurbs, making it slightly easier for customers to digest, retain, and ultimately purchase.
Lexus GS Brochure
Art Direction on this brochure completed by someone else.
Blue Cross & Blue Shield
Star Alliance Network
Star Alliance Network is an airline alliance program headquartered in Germany with 25 members across the world.
Holiday B2B Promotion
This hand-drawn Star Alliance holiday card was sent to all of their members, which at the time included airline executives and their employees in 15 countries. The business to business direct marketing effort included a personalized Rubik's Cube with every partner's logo.
It was regarded as a success and created buzz among the airlines' employees. Many of the partners commented on how they appreciated the thoughtful personalization from their advertising agency that year.
Creativity can't overpower the message, but adding a little personality into an organization like Blue Cross & Blue Shield of Oklahoma can go a long way to humanizing a company.
Art Direction on this ad completed by someone else.
Oxygen.com
Oxygen.com's tongue-in-cheek undeniably feminine campaign was designed to educate women on the types of content available on their site. Unfortunately, the client chose to go with another campaign and this series was never produced beyond the in-house presentation phase. Still, solid copy and Big Idea.
